STRATEGIC COMMUNICATIONS
2021
UNV Communications
Associate
Content design and curation:
Digital graphic content designed according to UN's brand book and style guidelines.
Editing, metadata mapping, name encoding, and directory storage of 13,000 photos.
Community Management:
Developed more than 300 messages for this NGOs digital communication channels, such as official social media accounts and website.
Assisted in Facebook and Youtube live streamings.
Social Media Analysis:
Completed a digital analysis of the
"Back to School in Pandemic" campaign, with the aim of assessing the effectiveness of UNICEF’s digital messages, as well as the audience’s feelings regarding the NGOs official position. This proposal prompted a rethinking of messages and contributed to more effective and accurate communication of the campaign.
Public Relations:
Supported the public affairs activities developed at the UNICEF's 75th anniversary event/concert. Additionally, helped developing the invitations, seating distribution according to protocol and guest reception.
2018 - 2022
Communications
and Public Relations Manager
Branding:
Developed the brand identity from scratch and designed the communication strategy for this space project.
Organizational communications:
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Branded documents
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Presentation templates
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Creation of a Media Kit
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Video production (esp - eng)
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Official website creation
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Official team photos
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Banners
Social Media Channels:
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Community Management.
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Content creator and strategist.
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Facebook, Instagram, Twitter, LinkedIn.
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YouTube Channel
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Blog and Newsletter editor
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AR-app branding and comms advisor.
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Public outreach.
Public relations:
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Media training
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Collaborative articles
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Stakeholder mapping
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Spokeswoman
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Event organization
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Fundraising activities
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Crowdfunding campaign
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1:1 meetings with potential donors
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Sponsor level structure
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Advisory Board management
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Institutional allliances
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